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Sephora Teams Up With Monopoly for Beauty Board Game

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By: Jamie Matusow

Editor-in-Chief

Just in time for the holiday season, beauty retailer Sephora and USAOPOLY, under license from Hasbro Properties Group, the intellectual property development arm of Hasbro, Inc., have created a first-of-its-kind edition of the classic MONOPOLY game, but this time, strict beauty rules apply. Players GO TO JAIL for bad hair days, Advance to GO for getting a manicure, pay fines for streaky self tanner application, and purchase products with Beauty Bucks. “At Sephora, we’re always looking to change the rules of the beauty game, so creating our very own version of MONOPOLY makes perfect sense,” says Betsy Olum, Senior Vice President, Sephora Marketing. “We’re thrilled to beautify an iconic classic, and ultimately the game allows our clients to experience Sephora and the world of beauty in a new and entertaining way.” The object of the game is to own and run the most successful Sephora store by filling it with the most beauty products, along with cast members, and essentials such as water and electricity. To play the game, players buy beauty products to fill up their stores and just like the original, when players land on cosmetic properties owned by their opponents, rent must be paid. To win, players must bankrupt their opponents so that only one Sephora store remains. No Sephora store is complete without great beauty brands to fill it with. The game includes Stila in Gloss Gardens, Make Up For Ever on Lipstick Lane, Nars on Cheek Street, Murad at Cleanser Crossing, and Bliss on Lotion Avenue. Players will also see CARGO, GoSMILE, Kinerase, Dr. Brandt, Anastasia, Oscar Blandi and other beauty brands to help them advance through the Beauty Bargain (Community Chest) and Beauty Dare (Chance) cards.

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